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Travel consumers search online before booking their trip. They seek value, convenience and comparison shop with increasing frequency. This means that your next hotel guest is checking online sources such as social media, review sites, online travel agencies (OTA) and your website.
It is virtually impossible to stand out in a standard OTA listing. Online ratings and reviews depend on your guests and whether they want to share their experience. A hotel's social media pages, while helpful, cannot fully represent your brand visually and functionally. Without a website, your online reputation is fully dependent on these external sources.
And, that's only the beginning. Guests check for your website even when they find your hotel through an online travel agency (OTA). But for independent hotels, up to 70% of total room sales are still made through an OTA. This happens when the hotel website isn't available or doesn't accept online reservations. That's valuable profit for your hotel that goes to commissions, instead.
Managing your online presence is a must to survive in this competitive field. Online customer reviews, social media and blogs are all references for travel consumers.
What do your guests find when they search your hotel online? Hopefully, not this.
What are you waiting for?